Audi, the German luxury car manufacturer, recently opened its most extensive showroom in one of the fastest growing metropolis market in India – Hyderabad. The launch of the new outlet on 6 February 2026 is a testament to Audi’s dedication towards elevating customer experience whilst consolidating its footprint in the luxury automotive sector.
Spread across 6,000 square feet and developed under Audi’s Global Progressive Showroom Concept that focusses on futuristic design, experiential marketing and digital integration; the showroom is part of the German brand’s commitment to further customer delight and that all touchpoints reflect Audi’s open house philosophy. The space is intended to lead guests through distinct sections focused on various aspects of the car buying journey, such as experiential zones and consultation areas.
Along with the showroom, Audi India has also set-up the Audi Approved: plus store for pre-owned cars and a 14-bay service facility at Gachibowli to offer support and after sales care to customers in Hyderabad, Secunderabad as well as prospective ones.
Balbir Singh Dhillon, head, Audi India said the expansion is a reflection of the company’s growing confidence in luxury car market in Hyderabad lead by growing income levels, expanding urbanisation and luxury awareness for world‐class products and services. He added that the Progressive Showroom Concept represents the Audi philosophy worldwide of providing individualised experiences and next-level automobile engagement to consumers.
Audi India continued its solid growth in Telangana where market performance and lifestyle car segment share in the state is almost double of national average. Currently, the brand has a pan-India network of 67 touchpoints and will increase this footprint through 2026.
The company currently has a range of models in India, spanning sedans, SUVs and performance-oriented variants at a time when the rich are shopping more for luxury cars with changing consumer taste and an overall economic environment favouring such spends.
